Yes, eBay Korea has three brands, one of which is Auction. My role at Auction is sales management for the site’s fresh food category, which mainly consists of communicating with sellers, helping them make their products attractive, and bringing new products onto the platform. For instance, we have a daily deal where I introduce several new products every day. As a Category Manager, I need to not only be well informed about the kinds of products available to promote, but also to deeply understand the online platform. It means a lot to me, and I truly take great pride in my job.

Currently, the Lunar New Year is coming up in South Korea. It’s the biggest and most-celebrated?holiday in many East Asian countries. So nowadays, I’m busy updating and expanding the PB (PrivateBrand) product line for the Auction site. The latest PB deal we’ve closed is with Farmer Story, which?is a very special and authentic brand reflecting the farmers’ true heart and soul. When choosing?Farmer Story, our team wanted to show that Auction has unlimited potential. We want to offer not?only inexpensive commodity products, but also products of the highest quality. Last year, PB,?including Farmer Story,?was the best-selling?brand among all eBay Korea sellers.

Selling fresh food raises challenges with many of the spontaneous risks that can pop up along everystep of the delivery chain. We work hard to eliminate problems and inconveniences from the?beginning, starting with the purchase itself. By decreasing the size of the order, for example, we strive?to ensure freshness. I often communicate directly with farmers, and not just the sellers, in order to?deliver the freshest food possible directly from the farm. It’s very important that our customers can?trust that the food we deliver is always fresh.